As the tenets of the Affordable Care Act take hold, it’s clearer than ever that hospitals and physicians need to work well together to succeed in the new healthcare dynamic. One very important contributor is trust, which is at the core of strong hospital-physician relationships.
In the years ahead hospitals that hope to compete and thrive must find ways to encourage physician loyalty and inspire a motivated medical workforce that will support the hospital’s service lines, generating a viable revenue stream. To help healthcare providers enhance trust with their physicians, below are seven tips for creating confident, trustworthy relationships that serve the interests of both hospitals and physicians:
- Listen to physicians and understand their frustrations. Honestly respond to their concerns – even if it’s not possible to immediately resolve the issue.
- Determine what each physician values, then show them what the hospital offers that coincides with their values.
- Communicate openly and provide support when appropriate.
- Provide opportunities for leadership and professional development.
- Give physicians an opportunity to contribute ideas. Involve them in decision-making and clinical service planning. Let them know they’re being heard; and whenever possible, implement those ideas.
- Don’t waste time with unproductive meetings or activities, and avoid physician-only committees. Establish combined physician and administration workgroups.
- Maintain integrity and keep promises.
Hospitals recognize that physicians have a choice in where to send their patients. High-performing hospitals understand that loyal physicians are a competitive advantage. Let us know if your hospital is embracing the tips above and which ONE you think is most important!
Also check out our Thought Paper – “The Four Keys to a Successful Physician Relationship Management Program,” that offers additional insight into building lasting relationships with physicians. It is available at no charge by registering for an Aegis Passport.